Until just a few months ago, the process of marketing strategies and digitalization had to respond to one main challenge of the new decade: to adopt a customer-centric approach.

Since the outbreak of the COVID-19 pandemic, Marketers have had to re-evaluate and shift toward bigger changes and rethink strategies with a new “normal”, a world dominated by social distancing and its consequences. In the above context, innovation and digitalization are the Masters and they’ve become the essential elements to ensure business continuity

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